Quincy Jones on the production of Thriller:
We did what we called Polaroids. We must’ve looked at 600 or 700 songs. When you get a song you feel you like, you put it down with a rhythm section to get it on its feet, and then you hear Michael sing a couple of takes on it, maybe with a couple of background lines to see how it holds up, so you can see what it might be and you’re not just wasting your time.
As Matt from 37 Signals puts it:
Go through a ton of stuff and give it all a quick shot. Then see what sticks and devote more resources to that. That way, failure is cheap. You’re actually expecting failure and embracing the idea that only a small percentage of your ideas are truly good enough to earn a big chunk of your attention.